Marketing Specialist Senior

Company: COUNTRY Financial
Location: Bloomington
Posted on: January 12, 2021

Job Description:

At COUNTRY Financial, our Marketing Program Manager--will build--strategic marketing plans while deeply understanding the core client and customer experience. Major functions of the role include project management (leading a cross-functional team throughout Marketing), analysis (reporting/recommendations based on results), working with business areas and the field force, presenting to different layers in the organization,--while being able to identify and resolve risks to ensure marketing programs go-to-market on time and on budget supporting overall Marketing strategy.This position works with management and business partners to efficiently and effectively achieve business goals through projects that translate customer needs into new products, services and profits. Involved in implementing technology solutions in a cost-effective way by determining the requirements of a project or program, and communicating them clearly to stakeholders, facilitators and partners. Performs data analysis, using case analysis and business process mapping in order to identify and quantify inefficiencies which can be improved, for cross functional business entities. *This position is part of a job family. Placement will be determined by skills and qualifications of the candidate.Due to the coronavirus (COVID-19) pandemic, we are currently limiting the number of employees in our offices. This position will begin working in a remote capacity and will be expected to return to the assigned office location following a broader return to work announcement. Responsibilities:* Establishes & evaluates processes and conducts analysis to determine opportunities for improvement; prepares findings, develops custom reports, and presents results. Develops standards for analysis, development, and maintenance across marketing division. * Develops detailed business and/or technical requirements. Writes test strategies and test cases. Conducts acceptance testing, regression testing and navigation testing. Performs testing for applicable marketing systems, applications, campaigns and programs. * Performs administrative functions with internal databases and other vendors. Ensures the accuracy of pertinent administrative data and the health and integrity of marketing systems. Job Requirements:Preferred Qualifications:* Marketing knowledge - in-depth understanding of marketing fundamentals and strategy including integrated marketing, customer experience, marketing plans, and go-to-market.* Project Management - being able to build tactical plans, customer journeys, timelines, issues docs, manage the project as well as the team to keep them on track and campaigns executed on time/budget.* Presentation/speaking skills - concisely build recommendations and speak to them (with confidence and ability to answer tough questions).* Analysis - ability to ask the right questions to get to root causes of issues. High level ability to understand data flow and data personalization. (Marketing automation is a plus, but the ability to understand the process rather than knowing the tools is most important).Required Qualifications:* Typically requires: * Bachelor's degree and at least 5 years of marketing information systems or related experience OR, * Master's degree and at least 3 years of marketing information systems or related experience OR,* At least 7 years of marketing information systems or related experience. Physical Requirements:* Normal office environment. * Work may extend beyond normal business hours as business needs dictate. For more details about careers at COUNTRY Financial--, please visit us online at www.countryfinancial.com/careers. COUNTRY Financial does not generally sponsor individuals for employment-based visas for this position.

Keywords: COUNTRY Financial, Bloomington , Marketing Specialist Senior, Other , Bloomington, Illinois