Marketing Specialist Senior
Company: COUNTRY Financial
Location: Bloomington
Posted on: January 12, 2021
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Job Description:
At COUNTRY Financial, our Marketing Program Manager--will
build--strategic marketing plans while deeply understanding the
core client and customer experience. Major functions of the role
include project management (leading a cross-functional team
throughout Marketing), analysis (reporting/recommendations based on
results), working with business areas and the field force,
presenting to different layers in the organization,--while being
able to identify and resolve risks to ensure marketing programs
go-to-market on time and on budget supporting overall Marketing
strategy.This position works with management and business partners
to efficiently and effectively achieve business goals through
projects that translate customer needs into new products, services
and profits. Involved in implementing technology solutions in a
cost-effective way by determining the requirements of a project or
program, and communicating them clearly to stakeholders,
facilitators and partners. Performs data analysis, using case
analysis and business process mapping in order to identify and
quantify inefficiencies which can be improved, for cross functional
business entities. *This position is part of a job family.
Placement will be determined by skills and qualifications of the
candidate.Due to the coronavirus (COVID-19) pandemic, we are
currently limiting the number of employees in our offices. This
position will begin working in a remote capacity and will be
expected to return to the assigned office location following a
broader return to work announcement. Responsibilities:* Establishes
& evaluates processes and conducts analysis to determine
opportunities for improvement; prepares findings, develops custom
reports, and presents results. Develops standards for analysis,
development, and maintenance across marketing division. * Develops
detailed business and/or technical requirements. Writes test
strategies and test cases. Conducts acceptance testing, regression
testing and navigation testing. Performs testing for applicable
marketing systems, applications, campaigns and programs. * Performs
administrative functions with internal databases and other vendors.
Ensures the accuracy of pertinent administrative data and the
health and integrity of marketing systems. Job
Requirements:Preferred Qualifications:* Marketing knowledge -
in-depth understanding of marketing fundamentals and strategy
including integrated marketing, customer experience, marketing
plans, and go-to-market.* Project Management - being able to build
tactical plans, customer journeys, timelines, issues docs, manage
the project as well as the team to keep them on track and campaigns
executed on time/budget.* Presentation/speaking skills - concisely
build recommendations and speak to them (with confidence and
ability to answer tough questions).* Analysis - ability to ask the
right questions to get to root causes of issues. High level ability
to understand data flow and data personalization. (Marketing
automation is a plus, but the ability to understand the process
rather than knowing the tools is most important).Required
Qualifications:* Typically requires: * Bachelor's degree and at
least 5 years of marketing information systems or related
experience OR, * Master's degree and at least 3 years of marketing
information systems or related experience OR,* At least 7 years of
marketing information systems or related experience. Physical
Requirements:* Normal office environment. * Work may extend beyond
normal business hours as business needs dictate. For more details
about careers at COUNTRY Financial--, please visit us online at
www.countryfinancial.com/careers. COUNTRY Financial does not
generally sponsor individuals for employment-based visas for this
position.
Keywords: COUNTRY Financial, Bloomington , Marketing Specialist Senior, Other , Bloomington, Illinois
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