Brand & Content Manager

Company: CC Services, Inc.
Location: Bloomington
Posted on: January 11, 2022

Job Description:

As the Brand and Content Manager , you will lead and execute our brand content strategy and communication plan that supports our marketing programs through thought leadership and engagement. This role oversees the brand and project management functions to integrate the alignment of public relations, media planning, social media, direct response channels, digital channels, and new emerging mediums into the content strategy while ensuring the right message is delivered to the right audience using the right channels.
This role also protects and enhances the reputation of COUNTRY Financial through brand management, content planning, communications, and the management of the Marketing Compliance and Issues Management functions--mitigating brand reputation risk and ensuring all COUNTRY content meets legal, compliance, and brand standards.
This position offers a hybrid work schedule and is based out of our corporate offices in Bloomington, IL.
How does a -Brand and Content Manager make an impact?

Oversees project management and marketing compliance functions.
Develops content strategy and editorial calendar outlining which message to which audience in which channel.
Analyzes, develops and measures media relations strategies to build our reputation, support the Vision and provide good news about the organization to our audiences.
Leads our risk and reputation management efforts through the marketing compliance and issues (crisis) management functions.
Plans and executes paid media plans (for corporate and rep level) to drive business results.
Manages the implementation and maintenance of disaster recovery plans and activities in assigned areas. -Maintains current contact information for all employees in applicable areas and communicates with non-recovery employees during a disaster.
Fosters the highest level of commitment among our people through transparent communication about business challenges, successes, and results.
Creates an environment which encourages people to think, behave, act and control work, and make decisions autonomously to attain clear goals.
Takes personal responsibility for making tough decisions, meeting commitments, and ensuring expected results are achieved.

Job Requirements:
Do you have what we're looking for?

Strong brand background, excellent story-telling skills, and experience developing content throughout a full marketing funnel that appeals to your target audience.
Knowledge of the fundamental areas of marketing: content planning, public relations, social media, traditional media and digital media.---
Project management background and understanding.
Typically requires bachelor's degree and at least 8 years of content strategy, public relations, media or related -experience -(or eqivalent, such as 10 -years of experience or master's degree and 6 years of experience), including 2 years of management experience.
Why work with us?
Our employees and representatives serve nearly one million households with our diverse range of personal and business insurance products as well as retirement and investment services. We build relationships and work together to create a stronger, more secure future for our clients and our communities. We're a big company, yet small enough you can make an impact and won't get lost in the shuffle. You'll have the opportunity to learn and grow throughout your career, either within this role or by exploring other areas of our business.
You'll be able to take advantage of our benefits package, which includes insurance benefits (medical, dental, vision, disability, and life), 401(k) with company match, parental leave, paid time off, paid company holidays and time off to volunteer in your community. Please click here to learn more about who we are and the many benefits we offer our employees.
COUNTRY Financial is committed to providing equal opportunity in all areas of employment, and in providing employees with a work environment free of discrimination and harassment. Employment decisions are made without regard to race, color, religion, age, gender, sexual orientation, veteran status, national origin, disability, or any other status protected by applicable laws or regulations.
Come join our team at COUNTRY today!
COUNTRY Financial does not generally sponsor individuals for employment-based visas for this position.

Keywords: CC Services, Inc., Bloomington , Brand & Content Manager, Executive , Bloomington, Illinois