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Paid Search Director

Company: Wpromote
Location: Bloomington
Posted on: January 10, 2022

Job Description:

The Role
We're looking for a Director to join the rapidly expanding team that is the backbone of our company. You'll directly manage a team of paid search experts that run search engine marketing (SEM) campaigns across both Google Ads and Microsoft Ads. Your complex portfolio of clients will be fast-paced and high-growth clients that constantly challenge you, and with extensive experience and/or a proven track record, you could be working with some of our most complex and fastest-growing brands. You'll be trusted to oversee a growing book of business and collaborate with other paid search directors to keep the paid search department running smoothly.

  • This position may be performed remotely anywhere within the United States except HI, CO, AK, NV
  • This position is not eligible for immigration sponsorship
    You Will Be
    • Managing a team of 4-5 experienced account managers and associate directors by guiding paid search strategy, identifying account opportunities and obstacles, and honing communication and leadership skills
    • Directly involved with and overseeing Wpromote's largest enterprise paid search accounts
    • Closely overseeing and facilitating the onboarding of new accounts that fall under direct reports
    • Interfacing with direct reports' clients to collect feedback, articulate value, present strategy and strengthen the relationship
    • Providing bi-annual performance reviews and customized professional development plans for direct reports
    • Maintaining the ability to train account managers on all paid search fundamentals, including media planning, campaign building & optimizing, reporting, platform nuances, and data processing & analysis
    • Coaching direct reports on foundational skills, including clear communication, expectation setting, rapport building, active listening and conflict de-escalation
    • Continuously refining and updating the training process and materials for new hires
    • Leading paid search-related discussions and partake in internal or public speaking opportunities
    • Maintaining sufficient knowledge of core digital marketing channels, including social media, SEO, content marketing, email marketing and programmatic
    • Assisting sales team on audits, decks and pitches for prospective paid search clients
    • Improving business processes & workflows to better enable collaboration & efficiency between account managers, clients, and business units such as accounting or marketing
    • Report to Group Director and other upper executives on key client service pillars: same store growth, retention, new business and partnerships
    • Identify critical client/account issues and escalate them to appropriate executives in timely manner
    • Anticipating the needs of the Group Director and provide concise, actionable information on account opportunities, account obstacles and direct reports
    • Directly manage one high profile account to stay current on applicable technology, tactics and industry trends
    • Using the account to test and learn new strategies, features and platforms and share findings with paid search department
      You Must Have
      • 5-7 years of experience working in paid media advertising comprising of media planning/buying in paid search within an agency/client environment
      • Minimum of 2 years prior staff management with development and mentoring experience
      • Extensive experience developing, optimizing, analyzing, and reporting on paid search campaigns
      • Experience with data analytical tools such as Google Analytics
      • Strong working experience Google suite, Excel, Powerpoint, Keynote, Asana
      • Experience with creating paid search customer acquisition campaigns for a diverse range of clients and verticals (Ecom/retail and lead gen preferred)
      • Excellent oral, written, and interpersonal skills, with the ability to identify and respond to situations quickly
      • Bachelors degree in communications, Advertising, Marketing or related discipline

Keywords: Wpromote, Bloomington , Paid Search Director, Executive , Bloomington, Illinois

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