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Product Manager

Company: Ameda, Inc.
Location: Bloomington
Posted on: March 27, 2020

Job Description:

The Product Marketing Manager will serve as the product marketing lead for the reimbursement channel and personal pump portfolio.--This includes P&L responsibility for personal pump products, product management lead for new products and cost savings projects, and product marketing communications lead for product launch and brand building efforts related to the pump category.--The role is highly collaborative and cross functional. The position's responsibilities are to be executed in accordance with the mission, philosophy and objectives of Ameda and will require a team-oriented approach.------------------Leads all product management activities for the personal pump category including product positioning, forecasting, product innovation mapping, business case development and sustaining product initiatives--------------Leads key new product and product improvement projects in collaboration with VP Marketing, VP R&D, VP Operations, CFO, Sales Directors--------------Builds and executes strategic and tactical marketing plans for personal pump product line and reimbursement channel----------------Leads development of product marketing materials, product literature, and any other collateral material required to support key customer, consumer and channel partners --------------Develops sales tools and works with sales team to ensure marketing programs, tactics and strategies are executed effectively--------------Develops key account programs for key DME & insurance channel partners--------------Develops consumer centric marketing programs and communications targeted at moms seeking pumps via the reimbursement channel.--This includes the development of digital and social strategy aimed at driving awareness and pull through of Ameda pumps--------------Participates on planning teams and serves as subject matter expert for other internal and external meetings such as annual sales meetings and customer/account meetings--------------Collaborates with marketing colleagues & agency partners on the development of annual marketing business plan deliverables including product roadmap, messaging, sales tools, account specific marketing programs digital brand campaigns, social campaigns--------------Complies with U.S. Food and Drug Administration (FDA), global medical device regulations, other regulatory requirements, company policies, operating procedures, processes, and task assignments----------------Maintains positive and cooperative communications and collaboration with all levels of employees, customers, contractors, and vendors.--Desired Skills and ExperienceBachelor's degree; MBA preferred 5+ years of relevant experience in Consumer Marketing/Brand Management with significant knowledge and track record in product management and product marketingMeaningful, transferrable experience and knowledge of consumer goods/durables, or consumer-facing medical devices (Ideally in an environment where go-to-market strategy involves both consumers and Health Care Professionals; and complex channel structure exists including insurance/payers and retail)Solid knowledge, experience, and proven success in:Product management and new product introductionProduct Marketing; launch plan development & executionStrong business model savvy, a general management and 'can do' aptitude, and strong leadership skills to create direction and inspire greatness with cross-functional teams and external partnersStrong communication skills; highly collaborative with ability to build solid internal and external partnershipsStrategic thinking ability along with enthusiasm and capability for flawless marketing execution and focus on details. Strong ability to see the big picture, analyze trends and draw relationships and hypotheses.Strong analytical and project management skillsAbility to work in a past paced and lean environmentKnowledge and passion for consumer brand marketing, purpose-driven businesses and brands with mom/baby focus.Willing and able to travel, approximately 10-15%. (Job will be based full-time in Ameda head office in Buffalo Grove, IL)Preferred Skills--------------Adaptability - Maintains effectiveness when experiencing major changes in work tasks or the work environment; adjusts effectively to work within new work structures, processes, requirements or cultures. --------------Building Strategic Working Relationships--- Develops and uses collaborative relationships to facilitate the accomplishment of work goals. Initiates Action - Takes prompt action to accomplish objectives; takes actions to achieve goals beyond what is required; is proactive. Contributes to Team Success - Actively participates as the lead of a team to move members toward the completion of goals. Managing Work - Effectively manages one's time and resources to ensure that work is completed efficiently. Quality Orientation - Accomplishing tasks by considering all areas involved. Shows concern for all aspects of the job. Accurately checks processes and tasks.Customer Focus- Resolves time sensitive issues by actively listening to the customer and demonstrating appropriate empathy; effectively balances the needs of the customer with the needs of the business.

Keywords: Ameda, Inc., Bloomington , Product Manager, Executive , Bloomington, Illinois

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