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Senior Marketing Events Specialist

Company: Country Financial
Location: Bloomington
Posted on: November 29, 2019

Job Description:

Senior Marketing Events Specialist US-IL-Bloomington As a Senior Marketing Events Specialist, you will utilize your in-depth knowledge and expertise in sponsorship and experiential marketing to consult and recommend marketing efforts in local and target growth markets. You possess the knowledge of how experiences compliment a brand and align with the overall marketing and enterprise objectives. The Senior Marketing Events Specialist is a thought leader among the team bringing new and innovative ideas to the way we approach sponsorships and experiential activations. The ability to easily build relationships with our agency force and other key stakeholders will be a key to success in this role. Travel is cyclical and work outside of normal business hours is required for this position. The person in this role partners with agency and marketing leadership in the identification and execution of sponsorships and experiential activations to assist in the generation of new business. Ensures portfolio combines the full spectrum of sponsorship types including lead generation, cross sell initiatives, and business partner development. Routinely compares results to objectives and adjusts as necessary to maximize effectiveness. Executes corporate sponsorships within an integrated marketing plan taking into account other activities like digital marketing, social, etc. Responsibilities: Works across the enterprise and multiple areas of Marketing to develop and implement programs to meet business objectives. Identifies and executes sponsorships and experiential activations to drive business results. Develops relationships with key stakeholders. Monitors results and optimizes initiatives to maximize investment implements. Preferred Qualifications: Experience in development/implementation of complex sponsorship and experiential strategies to meet specific market and company objectives, expanding the brand beyond on-site activation. Superior oral/written communication, proven ability to effectively communicate and deliver presentations at the executive level. Demonstrates proficiency at creation and management of financial components including cost benefit analysis, budget creation and reconciliation. Excels at relationship development. Previous marketing, sales and/or sales management experience within the insurance and financial services industry and a sound understanding of the company/financial representative relationship. Required Qualifications: Typically Requires: Bachelor's degree and at least 5 years of experiential marketing, promotions or related experience OR, Master's degree and at least 3 years of experiential marketing, promotions or related experience OR, At least 7 years of experiential marketing, promotions or related experience. Physical Requirements: Normal office environment. Work may extend beyond normal business hours as business needs dictate. For more details about careers at COUNTRY Financial, please visit us online at ********************************* COUNTRY does not generally sponsor individuals for employment-based visas for this position. #LI-AH1

Keywords: Country Financial, Bloomington , Senior Marketing Events Specialist, Advertising , Bloomington, Illinois

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