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Marketing Manager - North America

Company: Hallmarq Veterinary Imaging
Location: Bloomington
Posted on: October 13, 2019

Job Description:

RoleThis management is part of the Global Veterinary Marketing Team coordinating with Hallmarq's head office in the UK and reporting to the company's U.S.-based Chief Marketing Officer.

  • Primarily responsible for executing North American (NAM) Animal Health Marketing programs to help drive growth for the region per the Global Marketing Strategy, including but not limited to;
  • Account-based marketing - collaborate with customers to create and execute marketing programs to support their local success
  • Conference and user meeting management - work with UK-based Marketing Assistant to manage conferences and users' meetings by determining best sponsorship level, leveraging customer speakers, planning social media, preparing sales, communicating dates and logistics, submitting press releases, measuring impact (leads+) and executing on budget
  • New product/service launches and existing product promotions - support global and regional launches and campaigns, including sales tools development, to maximize awareness and generate leads for NAM
  • Digital marketing - work with UK-based Marketing Assistant to plan and execute digital marketing plan to drive a larger presence for Hallmarq in NAM; digital ads, social media, web
  • Requires approximately 25% travel in North America, occasionally international
    Requirements
    • Proven marketing experience in the human or animal health space; with preference for veterinary ---product/service launches, basic copywriting, sales tool development, digital marketing, conference management, customer collaboration, and KOL (Key Opinion Leader) management
    • Excellent project management skills with the ability to multi-task and communicate status efficiently at the executive level
    • Detail- oriented professional with an eye for design, layout and customer perspective
    • Resourceful with the ability to solve problems across organizational boundaries
    • Excellent communications skills with all levels in the organization and with customers
      Desirable skills, knowledge and experience
      • Bachelor or higher degree in Business with emphasis in Marketing or related experience
      • 7+ years in human and/or animal health marketing; strong digital marketing focus
      • Experience in or around veterinary practices and/or animal hospitals
      • Customer relationship management (CRM) implementation and use
      • WordPress expertise
      • Strong aptitude with Microsoft Office suite
      • Ideally located in proximity of the West Chicago, IL office

Keywords: Hallmarq Veterinary Imaging, Bloomington , Marketing Manager - North America, Advertising , Bloomington, Illinois

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Marketing Manager - North America
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Company: Hallmarq Veterinary Imaging
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Posted on: 10/13/2019

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