Marketing Program Manager

Company: CC Services, Inc.
Location: Bloomington
Posted on: January 12, 2022

Job Description:

At COUNTRY Financial, -the Marketing Program Manager -role will building strategic marketing plans while deeply understanding the core client and customer experience. In addition, major functions of the role include project management (leading a cross-functional team throughout Marketing), analysis (reporting/recommendations based on results), working with business areas and the field force, presenting to different layers in the organization, promoting confidence and multi-tasking while being able to identify and resolve risks to ensure marketing programs go-to-market on time and on budget while supporting overall Marketing strategy.How does a Marketing Program Manager make an impact?

• Establishes & evaluates processes and conducts analysis to determine opportunities for improvement; prepares findings, develops custom reports, and presents results. Develops standards for analysis, development, and maintenance across marketing division.
• Develops detailed business and/or technical requirements. Writes test strategies and test cases. Conducts acceptance testing, regression testing and navigation testing. Performs testing for applicable marketing systems, applications, campaigns and programs.
• Performs administrative functions with internal databases and other vendors. Ensures the accuracy of pertinent administrative data and the health and integrity of marketing systems.Job Requirements:Do you have what we're looking for?
  • Marketing knowledge - in-depth understanding of marketing fundamentals and strategy including integrated marketing, customer experience, marketing plans, and go-to-market.
  • Project Management - being able to build tactical plans, customer journeys, timelines, issues docs, manage the project as well as the team to keep them on track and campaigns executed on time/budget.
  • Presentation/speaking skills - concisely build recommendations and speak to them (with confidence and ability to answer tough questions).
  • Analysis - ability to ask the right questions to get to root causes of issues. High level ability to understand data flow and data personalization. (Marketing automation is a plus, but the ability to understand the process rather than knowing the tools is most important).
  • ---------------Typically requires Bachelor's degree and at least 5 years of marketing information systems or related experience (or equivalent, such as 7 years of experience or Master's degree and 3 years of experience).Why work with us?Our employees and representatives serve nearly one million households with our diverse range of personal and business insurance products as well as retirement and investment services. We build relationships and work together to create a stronger, more secure future for our clients and our communities. We're a big company, yet small enough you can make an impact and won't get lost in the shuffle. You'll have the opportunity to learn and grow throughout your career, either within this role or by exploring other areas of our business. You'll be able to take advantage of our benefits package, which includes insurance benefits (medical, dental, vision, disability, and life), 401(k) with company match, parental leave, paid time off, paid company holidays and time off to volunteer in your community. Please to learn more about who we are and the many benefits we offer our employees. - - COUNTRY Financial is committed to providing equal opportunity in all areas of employment, and in providing employees with a work environment free of discrimination and harassment. Employment decisions are made without regard to race, color, religion, age, gender, sexual orientation, veteran status, national origin, disability, or any other status protected by applicable laws or regulations.Come join our team at COUNTRY today! COUNTRY Financial does not generally sponsor individuals for employment-based visas for this position. #LI-AH1

Keywords: CC Services, Inc., Bloomington , Marketing Program Manager, Advertising , Bloomington, Illinois